Social First for United Cup 2024

We crafted social-first, fan-centric and BTS content that truly captured the spirit of the 2024 United Cup! From bouncing balls in Beer Pong (sans the beer!) to ranking pop culture rivalries, the fun was non-stop. We hit the waves with Team Italy for some surfing lessons, wandered the wild side with Team France at the Zoo, and soaked up seaside vibes with Team Poland at Wiley's Baths.

Agency: Sift Creative

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