Birra Moretti is evolving its social tone to establish a unique and authentic perspective on Italy, rooted in the brand's role and true Italian values. The goal is to inspire consumers to embrace life like an authentic Italian—celebrating good moments in good company with a Birra Moretti.
Our approach began with festive posts aligned with their existing tone of voice while simultaneously proposing the production and rollout of fresh Q1 assets to support the new creative direction and tone with their audience inclusive of brand partnerships.
