Guests embarked on a four-part Johnnie Walker experience showcasing innovation and heritage. The journey began with Liquid Dynamics, featuring Zach Lieberman’s digital art and sustainable packaging like the Paper Pulp and Blue Label Ultra bottles. In Flavour Immersion, Global Brand Ambassador Tim Philips-Johansson unveiled an unreleased liquid, enhanced by a bespoke soundscape and lighting design. Guests then enjoyed a portrait session with photographer Tarek Mawad in Brand Me before concluding at a curated bar, where Scotch Creatives served signature cocktails, including the standout Ruby Cosmo, on personalised coasters. This fusion of art, technology, and whisky continues globally, with Athens in November and more regions in 2025.
