Taco Bell Launch - Green Square

Taco Bell celebrated the launch of its Green Square location in conjunction with the global Taco Moon Day campaign, where every customer received a free taco on the day. To amplify excitement, we partnered with Nova 969 on a digital campaign offering a year’s worth of free Taco Bell to one lucky winner.

The launch created a buzz, with exclusive Taco Bell merch—such as hats, socks, t-shirts, and scrunchies—given to those in line, generating FOMO and attracting passersby to join the celebration. The combination of free tacos, exciting giveaways, and digital engagement drove significant attention and foot traffic to the new location.