Gumtree sought to create a unique activation entirely sourced through their platform to support the release of their Trading in the Circular Economy Report. The space showcased a thoughtfully designed, fully liveable layout, demonstrating how anyone can reuse, repurpose, and upcycle Gumtree finds to sustainably style their home or take on simple DIY projects.
Media and VIP guests were invited to exclusive workshops and content creation sessions within the activation. Additionally, a cutting-edge 3D scan allowed attendees to interact with the space, clicking on items to find similar options available on Gumtree, seamlessly blending inspiration with accessibility.
