I oversaw two key activations at Formula 1 races in Singapore, Japan, Doha, Austin, Mexico City, and Abu Dhabi. These included managing The F1 Print Store, which offers exclusive prints to fans in the Fan Zone, and the luxury fashion pop-up for AlphaTauri in the VIP Paddock Club.
Despite the lack of a handover or briefing from the previous activation lead, I successfully took ownership of the client relationship and introduced efficient systems for POS operations, reporting, stock management, international shipping logistics, structural builds, shop fittings, staff coordination, and design and print production.
