We produced a launch film for TAB’s NotOneDay Campaign.
Developed by M&C Saatchi, to honor the significant contributions women make to the racing industry. Timed with International Women’s Day, the initiative goes beyond March 8, celebrating the achievements of women past and present in racing.
The campaign includes a 15-second launch film supported by press, digital, social, retail media, DOOH, and YouTube/Sky Racing broadcasts. TAB’s ongoing commitment highlights the vital role of women in the industry every day, not just on IWD.
