A two-day celebration of sneaker and streetwear culture took place in Melbourne, organized in collaboration with Sneaker Freaker. The event featured partnerships with major brands such as New Balance, Reebok, Champion, and Adidas, and showcased live performances by Khi'leb, Tkay Maidza, and B Wise.
Spanning four floors, the event offered attendees an array of experiences, including an augmented reality exhibit developed with Valis, a karaoke room, and the opportunity to purchase limited-edition zines and postcards. Early arrivals could immerse themselves in the AR-chive and showcase their karaoke skills before the live performances began. The event attracted some of Australia’s most passionate streetwear enthusiasts, blending creativity, music, and culture into an unforgettable experience.
