SheSportTech is a groundbreaking initiative designed to inspire women to pursue careers in the exciting and innovative world of sports technology. Supported by TeamViewer’s sports partners, Manchester United and the Mercedes-AMG PETRONAS Formula One Team, the campaign celebrates the remarkable achievements of women thriving in the industry. Through powerful career stories, it aims to showcase the vast opportunities available in Sport Tech and encourage more women to explore this dynamic field.
A highlight of the campaign was taking over Old Trafford stadium during one of the biggest rivalry matches of the season. The billboard, located in the second-largest out-of-home (OOH) advertising space in the UK, served as a stunning centerpiece, amplifying the initiative's global visibility and impact. I managed the campaign end-to-end, including client communications, the production of the campaign shoots, website development, asset design management, motion graphics production, and partnership coordination. Designed to engage both B2B and B2C audiences, the campaign achieved impressive global reach, resonating with diverse audiences worldwide.
