Google Home Mini Pie Shop — Connie Isakidis

Google Home Mini Pie Shop

To launch the Google Home Mini in partnership with the AFL, we created a pop-up Pie Shop at the MCG, offering free meat pies and hands-on experiences with the device. Over 7,000 fans engaged, with 1,500 taking a Google Home Mini home.

The activation gained over 1.2 million in amplified reach, featured in three live Channel 7 broadcasts, and sparked significant consumer interest, driving strong lifts in consideration and purchase intent.

Agency: Sense Group

Screen Shot 2025-01-20 at 7.58.56 pm.png

Screen Shot 2025-01-20 at 7.59.03 pm.png

Screen Shot 2025-01-20 at 7.59.09 pm.png

Screen Shot 2025-01-20 at 7.59.20 pm.png

Screen Shot 2025-01-20 at 7.59.25 pm.png

Screen Shot 2025-01-20 at 7.59.31 pm.png

Screen Shot 2025-01-20 at 7.59.35 pm.png

Screen Shot 2025-01-20 at 7.59.41 pm.png

Screen Shot 2025-01-20 at 7.59.48 pm.png

Screen Shot 2025-01-20 at 7.59.54 pm.png

Screen Shot 2025-01-20 at 8.08.04 pm.png

Screen Shot 2025-01-20 at 8.07.59 pm.png

Awards Won:
- AdNews Agency of the Year Awards 'Best Brand Integration'
- Festival of Media APAC Awards for 'Best Local Execution of a Global Brand', GOLD winner
- Mumbrella Sports Marketing Awards 'Best On-ground Activation'

Johnnie Walker X Spice House

Subaru Great Australian Detour