B-Fit Hydration Beverage Rollout

We executed two distinct PR rollouts for B-Fit to support the launch of their organic, plant-based hydration beverage in Australia.

Phase 1: During the COVID-19 lockdown, B-Fit pivoted from planned gym partnerships to engaging fitness influencers. These influencers created a series of at-home workout videos sponsored by B-Fit, providing value to Australians during a challenging time while promoting their hydrating beverage. This approach not only introduced the product but also aligned with the brand’s commitment to supporting the community.

Phase 2: Ahead of B-Fit’s nationwide launch in Woolworths, the focus shifted to building awareness and brand love. The campaign included producing short, at-home workout videos with the same Australian trainers for social media and distributing press kits with product samples to boutique gyms, media outlets, and fitness/lifestyle influencers. These partnerships helped generate authentic advocacy and social media buzz, solidifying B-Fit’s presence in the market.