Sneakerhub Launch
A two-day celebration of sneaker and streetwear culture in Melbourne was organised in collaboration with Sneaker Freaker, featuring partnerships with major brands and live musical performances. Attendees enjoyed an augmented reality exhibit and karaoke, and were able to purchase limited edition zines and postcards. The event drew in some of Australia's most knowledgeable streetwear enthusiasts and spanned four floors, with partnerships established with major brands like New Balance, Reebok, Champion, and Adidas. Attendees were treated to an engaging augmented reality exhibit developed in conjunction with Valis, as well as live musical performances from Khi'leb, Tkay Maidza, and BWise. Early attendees had the opportunity to fully immerse themselves in the AR-chive and showcase their singing skills in the karaoke room before the gig floor began to enjoy the live performances.