Johnnie Walker wanted to increase brand awareness amongst millennial consumers by pairing their delicious Highball cocktails with the perfect food pairing. Over the month of May visitors to Spice Alley were able to order Highball cocktails from the branded Johnnie Walker bar to accompany their selected meals of the evening. In addition to this there were Highball Masterclasses, teaching those interested in booking the experience how to make four expertly created cocktails and on the weekends there was live entertainment in the ‘Highball House’.