Gumtree wanted an owned activation, where everything in the space was sourced via their site, to support their “Trading in the Circular Economy Report”. Media and VIP guests were invited to the activation for workshops and content creation. By reusing, repurposing, and upcycling great finds on Gumtree, we have created an impressively liveable layout which can be replicated by anyone looking to try their hand at sustainably styling their home, or undertaking some simple DIY. The activation was also paired with a 3D scan where items were clickable to find similar items on Gumtree.